Answer
Should I run LinkedIn + email outreach in the same sequence?
Yes — multichannel (LinkedIn + email) sequences typically deliver 2-3x the reply rate of single-channel. Blending the two channels in one sequence lets you follow up intelligently when one channel is ignored.
The full explanation
Single-channel outreach — pure LinkedIn or pure cold email — caps out as prospects ignore or mute one channel. Multichannel sequences interleave touches: LinkedIn connect → LinkedIn message → email follow-up → LinkedIn engagement → email reply-nudge. If the prospect ignores LinkedIn, email catches them; if they ignore email, LinkedIn catches them. Top-performing teams see 15-25% reply rates on multichannel vs. 5-10% on single-channel LinkedIn alone. LinkedCamp's Pro and Agency plans include native email outreach — no separate Instantly/Smartlead subscription needed.
- ✓Multichannel typically doubles reply rates vs. single-channel
- ✓Interleave: LinkedIn → email → LinkedIn → email
- ✓Condition on behavior (did they open? click? view?)
- ✓LinkedCamp runs multichannel natively on Pro and Agency plans
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