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Multichannel & best practices

Should I run LinkedIn + email outreach in the same sequence?

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Short answer

Usually yes. Running both in one sequence lets you branch on behaviour, for example emailing people who don't accept your invitation, and stops the two channels from contacting the same person at the same time. Keep the message consistent across channels and pause both as soon as someone replies on either one.

The longer answer

Multichannel sequences interleave touches: LinkedIn connect, LinkedIn message, email follow-up, LinkedIn engagement, email nudge. If the prospect ignores LinkedIn, email can reach them; if they ignore email, LinkedIn can. LinkedCamp's Pro and Agency plans include native email outreach.

  • Interleave: LinkedIn → email → LinkedIn → email
  • Condition on behavior (did they accept? reply? view?)
  • LinkedCamp runs multichannel natively on Pro and Agency plans

Key terms

Multichannel sequence
An outbound campaign that combines two or more channels — typically LinkedIn + email, sometimes adding phone or video — into one orchestrated cadence.
Unibox (unified inbox)
A single inbox interface that aggregates conversations from LinkedIn, email, and other channels — preventing replies from getting lost across tools and enabling team collaboration on threads.

Sources

  1. 1LinkedCamp: email outreach
  2. 2LinkedCamp pricing

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