26 templates
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Copyable connection notes, follow-ups, event, referral, recruiting and InMail templates. Client-campaign templates for lead gen agencies come first. Every connection note fits LinkedIn's 200-character free limit as written.
Before you copy
Treat each template as a structure, not a script. Replace every [bracketed] blank with something true about the prospect, let LinkedCamp fill the {{variables}} for each lead, keep connection notes under 200 characters on a free account or 300 on Premium once filled, and save the offer for the message after they accept.
{{firstName}}Prospect's first name{{lastName}}Prospect's last name{{companyName}}Prospect's company{{industry}}Prospect's industry{{designation}}Prospect's job title{{senderName}}Your name (the sending account){{signature}}Your email signature · email only[bracketed text] is a blank you fill in before saving, not a variable.
Lead gen agencies
Written in the client's voice, for agencies that send from a client's LinkedIn account. Swap [client offer] and [client proof] for something the client can stand behind, and get their sign-off before launch.
How agencies run client campaigns in LinkedCamp →
Connection note
Hi {{firstName}}, saw that {{companyName}} is [trigger event]. We help {{industry}} teams through that stage with [client offer]. Happy to connect either way.
When to use it: When the list is built from a signal: hiring, funding, expansion, a new product or a leadership change.
158 characters as written · under the 200 free limit before names are filledVariables: {{firstName}} {{companyName}} {{industry}}Fill in: [trigger event] [client offer]
Message
Thanks for connecting, {{firstName}}. Quick context: [client name] helps [target role]s at companies like {{companyName}} with [client offer]. [client proof] Is [problem area] on your list this quarter, or is it handled for now?
When to use it: One to two days after acceptance. One question, no calendar link yet.
230 characters as writtenVariables: {{firstName}} {{companyName}}Fill in: [client name] [target role] [client offer] [client proof] [problem area]
Message
Hi {{firstName}}, no pressure on my last note. I put together [resource] on how {{industry}} teams handle [problem area]. Want me to send it over?
When to use it: Four to six days after the first message, when there's no reply. Only offer a resource the client actually has.
146 characters as writtenVariables: {{firstName}} {{industry}}Fill in: [resource] [problem area]
Message
Hi {{firstName}}, I'll stop here so I'm not crowding your inbox. If [problem area] becomes a priority later, reply here and I'll pick it up. Good luck with [current initiative].
When to use it: The final step of the sequence. Leaves the door open without another ask.
177 characters as writtenVariables: {{firstName}}Fill in: [problem area] [current initiative]
Lead gen agencies
For the agency's own pipeline: founders and sales leaders who might hire you to run outbound. Lead with the niche you serve and a concrete first step, not with "we generate leads".
Connection note
Hi {{firstName}}, I run outbound for [niche] companies selling to [buyer role]s. Noticed {{companyName}} sells into the same buyers. Would like to connect.
When to use it: Agency founder's first touch to a founder or sales leader in a niche you already serve.
155 characters as written · under the 200 free limit before names are filledVariables: {{firstName}} {{companyName}}Fill in: [niche] [buyer role]
Message
Thanks for connecting, {{firstName}}. I looked at how {{companyName}} shows up for [buyer role]s on LinkedIn: [observation]. If useful, I can send a one-page outline of the audience and first message I'd test for you. No call needed.
When to use it: After acceptance, when you've done five minutes of real research on their company.
235 characters as writtenVariables: {{firstName}} {{companyName}}Fill in: [buyer role] [observation]
Message
Hi {{firstName}}, one thing that might be relevant: we run outbound for [similar client type], selling to the same [buyer role]s as {{companyName}}. Happy to walk you through how we set it up if outbound is on your plate this quarter.
When to use it: Follow-up when you have a comparable client you're allowed to describe.
234 characters as writtenVariables: {{firstName}} {{companyName}}Fill in: [similar client type] [buyer role]
In-house teams
Short notes for sales teams and founders. Each one gives a real reason to connect and holds the pitch for later.
Connection note
Hi {{firstName}}, your post on [topic] was a useful read, especially the point about [specific point]. I work on the same problem with [target role]s. Would be glad to connect.
When to use it: When the prospect posts or comments on LinkedIn. Quote one specific point.
176 characters as written · under the 200 free limit before names are filledVariables: {{firstName}}Fill in: [topic] [specific point] [target role]
Connection note
Hi {{firstName}}, we both sell to [buyer role]s, {{companyName}} with [their product] and us with [your product]. Always good to know people working the same market.
When to use it: Potential partners or referral sources rather than buyers.
165 characters as written · under the 200 free limit before names are filledVariables: {{firstName}} {{companyName}}Fill in: [buyer role] [their product] [your product]
Connection note
Hi {{firstName}}, thanks for stopping by my profile. I see you're {{designation}} at {{companyName}}. Happy to connect if it's useful.
When to use it: Warm signal, low effort. Keep it light; they already know who you are.
134 characters as written · under the 200 free limit before names are filledVariables: {{firstName}} {{designation}} {{companyName}}
Connection note
Hi {{firstName}}, I work with [target role]s at {{industry}} companies on [problem area]. No pitch here, just building my network in the space.
When to use it: When there's no shared context. Honest beats a made-up reason.
143 characters as written · under the 200 free limit before names are filledVariables: {{firstName}} {{industry}}Fill in: [target role] [problem area]
In-house teams
Messages for after someone accepts. One idea per message, a question they can answer in a line, and a clear stop at the end.
Message
Thanks for connecting, {{firstName}}. Curious how {{companyName}} handles [problem area] today: in-house, with a tool, or not a priority right now?
When to use it: The first message after acceptance. Gets a reply even from people who aren't buying.
148 characters as writtenVariables: {{firstName}} {{companyName}}Fill in: [problem area]
Message
Hi {{firstName}}, one idea for {{companyName}}: [specific idea]. We've seen this matter for [target role]s when [situation]. Worth a closer look on your side?
When to use it: When you can name an idea specific to their company, not a generic tip.
158 characters as writtenVariables: {{firstName}} {{companyName}}Fill in: [specific idea] [target role] [situation]
Message
Hi {{firstName}}, if [problem area] is on your list, I'd suggest 20 minutes to show how [your product] handles [use case]. Does [day option 1] or [day option 2] work, or is a different week better?
When to use it: After they've replied with interest. Offer two concrete times.
197 characters as writtenVariables: {{firstName}}Fill in: [problem area] [your product] [use case] [day option 1] [day option 2]
Message
Hi {{firstName}}, I may have the wrong person. Who at {{companyName}} looks after [problem area]? Happy to reach out to them directly and mention you pointed me there, only if you're comfortable with that.
When to use it: When the title fits loosely and you suspect someone else owns the problem.
205 characters as writtenVariables: {{firstName}} {{companyName}}Fill in: [problem area]
Message
Hi {{firstName}}, I'll leave it here. If [problem area] comes up later, this thread will still be here. All the best with [current initiative].
When to use it: The last step. Ending politely keeps the connection useful.
143 characters as writtenVariables: {{firstName}}Fill in: [problem area] [current initiative]
In-house teams
Before and after events, where the shared context does most of the work.
Connection note
Hi {{firstName}}, I see we're both going to [event name]. I'll be at [session or booth]. Would be good to connect beforehand and say hello there.
When to use it: One to two weeks before an in-person event, using the attendee or speaker list.
145 characters as written · under the 200 free limit before names are filledVariables: {{firstName}}Fill in: [event name] [session or booth]
Connection note
Hi {{firstName}}, good to be at [event name] this week. Your point on [topic] in [session] stuck with me. Let's stay connected.
When to use it: Within a few days of the event, while it's fresh.
127 characters as written · under the 200 free limit before names are filledVariables: {{firstName}}Fill in: [event name] [topic] [session]
Message
Thanks for joining [webinar title], {{firstName}}. The recording and slides are here: [link]. One question from the session I'd like your view on: [question]
When to use it: To registrants who are already connections. Lead with what they signed up for.
158 characters as writtenVariables: {{firstName}}Fill in: [webinar title] [link] [question]
In-house teams
Use only when the mutual connection is real and, ideally, has agreed to be mentioned.
Connection note
Hi {{firstName}}, [mutual name] suggested I reach out since you both work on [topic]. Would be glad to connect.
When to use it: When the mutual connection actually suggested it.
111 characters as written · under the 200 free limit before names are filledVariables: {{firstName}}Fill in: [mutual name] [topic]
Message
Hi {{firstName}}, thanks again for the kind words about [your product]. Is there anyone in your network who's dealing with [problem area] and might find it useful? Completely fine if not.
When to use it: To happy customers who have said something positive recently.
187 characters as writtenVariables: {{firstName}}Fill in: [your product] [problem area]
In-house teams
For recruiters and hiring managers reaching passive candidates. Name the role and why this person, early.
Connection note
Hi {{firstName}}, your work on [project or skill] at {{companyName}} stood out. We're hiring a [open role] at [hiring company] and I thought of you. Open to connecting?
When to use it: Passive candidates where you can point to something specific they've done.
168 characters as written · under the 200 free limit before names are filledVariables: {{firstName}} {{companyName}}Fill in: [project or skill] [open role] [hiring company]
Message
Thanks for connecting, {{firstName}}. The role: [open role] on the [hiring team] team at [hiring company], [location or remote]. You'd own [scope]. Salary range: [salary range]. Worth a 15-minute call, or not the right time?
When to use it: After acceptance. Include the range if you can; it saves both sides time.
226 characters as writtenVariables: {{firstName}}Fill in: [open role] [hiring team] [hiring company] [location or remote] [scope] [salary range]
In-house teams
For people you can't connect with first. InMail has room for more context, but short still reads better.
InMail
Subject: {{companyName}} and [problem area] Hi {{firstName}}, I'm reaching out because [reason for reaching out]. We help [target role]s at companies like {{companyName}} with [your offer]. If that's relevant, would a short call in the next few weeks be useful? If not, no reply needed. {{senderName}}
When to use it: Senior prospects who rarely accept invitations from strangers, or Open Profiles.
305 characters as writtenVariables: {{companyName}} {{firstName}} {{senderName}}Fill in: [problem area] [reason for reaching out] [target role] [your offer]
FAQ
Note limits checked on LinkedIn's Help Center on 23 Oct 2026: LinkedIn Help: Personalize invitations to connect · LinkedIn Help: InMail messages vs personalized invitations
Related
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