Answers
Sales Navigator & InMail
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Answers to common questions about LinkedIn Sales Navigator and InMail.
14
questions answered
8
sources cited
2
source sites
- 01What is InMail on LinkedIn?
- 02What is LinkedIn Sales Navigator?
- 03How much does LinkedIn Sales Navigator cost?
- 04How many InMail credits do you get per month on LinkedIn?
- + 10 more below
Most-cited sources
- linkedin.com
- business.linkedin.com
What is InMail on LinkedIn?
InMail is a paid LinkedIn message you can send to a member you're not connected to, without needing their contact details. It requires a Premium, Sales Navigator or Recruiter subscription and uses credits. Members can turn off InMail in their message settings, in which case you can't reach them that way.
Sourceslinkedin.com·linkedin.com (2)
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is LinkedIn's paid prospecting tool for salespeople. It adds advanced lead and account search filters, saved lead lists, alerts, relationship maps, AI account and lead insights, and 50 InMail credits per month. It comes in Core, Advanced and Advanced Plus plans, with CRM sync on Advanced Plus.
How much does LinkedIn Sales Navigator cost?
LinkedIn lists Sales Navigator Core from US$119.99 per month or US$1,079.88 per year, and Advanced from US$159.99 per month or US$1,799.88 per year, per license. Advanced Plus is custom-priced. Prices can exclude tax and vary by region, so check LinkedIn's plans page for your market.
Sourcesbusiness.linkedin.com
How many InMail credits do you get per month on LinkedIn?
LinkedIn lists 5 InMail credits a month on Premium Career, 15 on Premium Business, 30 on Recruiter Lite and 50 on Sales Navigator Core, Advanced and Advanced Plus. Unused credits roll over up to a cap, 150 on Sales Navigator, and you get a credit back when someone responds within 90 days.
Sourceslinkedin.com·linkedin.com (2)
Is LinkedIn Sales Navigator worth it?
It's usually worth it if LinkedIn prospecting is a core part of your pipeline: the advanced filters, saved lists, alerts and 50 monthly InMails save real research time. It's less worth it for occasional networking. A free trial, for members without a recent paid plan or trial, lets you test before committing.
Do I need Sales Navigator for LinkedIn automation?
No, but it helps. Automation tools can work from standard LinkedIn search, yet Sales Navigator's filters build tighter lists, which improves acceptance rates, and it adds InMail credits. Most tools import from both standard search and Sales Navigator, and some keep saved searches in sync as new matches appear.
How do I use LinkedIn Sales Navigator to generate leads?
Define your ideal customer profile, then build lead and account searches with filters such as title, seniority, company size, industry, geography and recent activity. Save the searches to get alerts, organize leads into lists, and reach out with personalized connection requests or InMails. Review and refine your filters every week.
Can you export leads from Sales Navigator?
Not natively as a CSV. LinkedIn says Sales Navigator doesn't support exporting lead or account lists to spreadsheets. Advanced Plus can sync saved leads and accounts with supported CRMs such as Salesforce, HubSpot and Microsoft Dynamics. Third-party scraping tools exist, but scraping violates LinkedIn's User Agreement.
Does Sales Navigator provide email addresses?
Generally no. Sales Navigator shows LinkedIn profile data and lets you message leads through InMail, but it doesn't give you prospects' email addresses. Teams typically use a separate email finder or enrichment service, ideally one with a clear data-protection basis, to add verified business emails before running email steps.
Can you buy more InMail credits on LinkedIn?
For Sales Navigator, LinkedIn says you currently can't purchase additional InMail credits, and every subscription type gets the same 50 a month. You can earn credits back, because each InMail that receives a response within 90 days returns its credit. LinkedIn doesn't offer a plan with unlimited InMail.
Sourceslinkedin.com·linkedin.com (2)
What is the difference between LinkedIn Premium and Sales Navigator?
Premium Business is a general upgrade with 15 InMail credits a month and extra profile and company insights. Sales Navigator is a dedicated sales tool with advanced lead and account search, lead lists, alerts, relationship maps and 50 InMail credits a month. Sales Navigator also includes Premium account features.
Sourceslinkedin.com·linkedin.com (2)
Can you automate InMails on LinkedIn?
Outreach tools can schedule InMails, especially to open profiles, as steps in a sequence, but this is still third-party automation that LinkedIn prohibits, and InMail credits are limited. Use them sparingly for high-value prospects who haven't accepted a connection request, because credits run out quickly.
Does Sales Navigator have a free trial?
Yes. LinkedIn offers free trials of Sales Navigator Core and Advanced to members who aren't on any paid LinkedIn plan and haven't used a LinkedIn free trial in the past 365 days. A payment card is required, and LinkedIn emails a reminder seven days before the trial ends so you can cancel.
Sourcesbusiness.linkedin.com
What is the difference between an InMail and a message on LinkedIn?
A regular message can only go to your first-degree connections and is free. An InMail can go to people you're not connected to, costs a credit, and needs a paid LinkedIn plan. Members can also switch off InMail in their settings, which blocks this route entirely.
Sourceslinkedin.com·linkedin.com (2)
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